However Duchamp understood that the joke had to remain fresh and that is why he decided to limit his readymades so that they did not lose their shock value. Art doesn't happen in a vacuum; whatever the artist thought and felt was represented in their art. The modern world needed modern art to fully represent industrialization, urban and consumer culture, secularism, capitalism, innovation, progress and science that used an anti-modernist approach was under the umbrella of creation of modern art. Duchamp, using his readymade, asks the viewer what we want/expect from the work of art in the culture of mass production. Almost everything in our society is mass-produced in a factory environment. How might art reflect our modern moment in this modern industrial and consumerist society? People thought that art was not a utilitarian object and Duchamp emphasized that art is everywhere. By displaying the urinal, as already created in the gallery, the object becomes something else, it has a title and the viewer tells its narrative. This is the power of imagination that wise artists know how to trigger and stimulate. Artists always try to comment on their time by questioning the statusquo. When Marcel Duchamp created or rather invented his ready-mades