Tottenham Hotspur caseThere are many football clubs listed on the London Stock Exchange, including Tottenham Hotspur Football is one of the leading English professional clubs and is also a member of the Premier League. Since 2001 Daniel Levy has been the president of Tottenham Hotspur plc and thought about possible options and potential players to take his club to the top of the British Premier League. To succeed in his goal and establish a solid foundation for long-term financial success, he believes two things are very important; building a new stadium and improving the quality of the team through prudent player results. In order to achieve the two main objectives listed above, the following are the three alternatives that have been examined using discounted cash flow analysis: operate the current stadium which has 36,500 seats and maintain a single marker stadium, to build a new stadium with a capacity of 60,000 with external financing and retain a single goalscorer or sign a new top scorer to play in a newly built stadium. In the first alternative, the net present value of Tottenham Hotspur plc during the forecast period of the last 13 years, was calculated to be £67.68 million. This calculation will encourage interested parties to keep the current stadium in use. Although the company has high ongoing operating costs with a net profit of approximately 2% of total revenues. If Tottenham Hotspur follow the second alternative, the NPV is estimated at £27.51 million, while using the third alternative results in a more favorable value of £82.32 million. So stadium and player choice will increase substantially from 2010 onwards, only if growth rates apply. Further analysis was carried out to uncover the fifth...... middle of paper......of £87m and lower than the 24.6 net goals of Liverpool who have net revenue of £123m. This rise in ranking will result in an estimated increase in revenue of approximately £95 million compared to the 2007 figure. This new revenue will follow the expected growth of 9% from 2010. The increase in broadcasting rights has been included in this calculation and the £20 million transfer fee was accounted for as a tax deduction. Therefore, adding the new player's costs and revenue will increase the NPV to £82.32m. Recommendations After performing the NPV analysis, it is clear that the best option without financing is to maintain the current stage. However, this choice will not increase your current ranking and revenue. Current financial performance with low incomes will recommend the following activities that will be implemented to improve the company's profits: · Increase ticket sales and introduce new finance