The British scientist Lord Kelvin said: "When you measure what you are talking about and express it in numbers, you know something about it, but when you cannot (or do not) measure it, when you cannot (or do not) express it in numbers, then your knowledge is of a poor and unsatisfactory kind." Measurement is a number or quantity that records a directly observable value or performance. It only shows existing calculations but helps to perform future calculations on a particular object. Tracking measurements ultimately leads to the idea of ​​growth. Mainly the purpose of measuring a certain quantity is to communicate or record that information. A process is recurrent, a continuous and systemic series of operations or actions in which an input is transferred into the desired output or product. Process improvement is a tool or technique for controlling and improving the effectiveness of the process to achieve better quality results. For management, a process is seen as the set of steps and decisions involved in how work is accomplished. (Orau, V.206) “You can't improve what you can't measure.” – W. Edwards Deming The idea behind measurement is improvement. Organizations measure growth by overall performance in terms of customer satisfaction, ability to adapt to turbulent situations, product or service quality, profit ratio, etc. Performance monitoring helps the company take corrective measures when the company faces downtime. It opens the door to continuous improvement. For example in athletics, agriculture requires continuous improvements, which can only be achieved when measures are monitored. It is generally accepted that performance measurement is the first step towards quality improvement. And quality measurement leads to quality improvement. The… middle of the paper… the user experience. For example: Rayban sunglasses, Apple products etc. These companies are entirely driven by customer experience and feedback. This feedback then becomes the measurement factor. Measurement is a key factor for business improvement as it helps to devise policies and strategies to produce products or services based on compliance with customer requirements at the cheapest possible price to provide value-based and customer-satisfied products and services. It is also important to consider overheads such as costs and times of evaluating these processes, their subjectivity for the company, training within the organization and applicability, as well as the time and costs needed to develop and maintain products based on standards published on the market such as ISO 9000 in quality implementation. management methodologies such as TQM, Lean BPR synchronization, Six Sigma etc.