Alcoholism and rape: two terms prevalent on every college campus in America but yet seemingly hidden, masking the true pervasiveness among college students. According to a 2009 study on sexual assault on college campuses, an astonishing 20 percent of college women will be victims of sexual assault within their senior year. The same study suggests that nearly 80% of these assaults involve alcohol (Krebs 640). With the rise of social media and provocative portrayals of women, a culture of indifference and denial rejects this subterranean danger, turning a blind eye to its harmful effects on the individual, community and society as a whole. There is a need for social change across college campuses that involves relevant awareness and social recognition among college students, as well as diminishing the destructive aspects of a masculine culture that allows contempt towards women. The feminist movement began in the late 19th century and continued over the years defined explanatorily by three waves. Although the women's movement has had a profound impact on women's lives and great strides have been made toward equality, real problems still remain (Shaw 19). Third wave feminism persists in a period of great gains in women's economic and professional power, but fails to bring about change in the sexism of our society. Students become acculturated into the dominant ideologies and cultural practices of the times before coming to college. Kilmartin sees rape and intimate partner violence as the worst symptom of a larger problem: a continuum of disrespect toward women. This continuum includes men's display of negative attitudes through misogynistic jokes and demeaning pornography. This analysis also highlights that...... middle of paper ......ard inhibits women from being treated fairly and from finding their own dignity within themselves so as not to immerse themselves in too many drinks, weakening their defenses and inhibitions. Third wave feminism is therefore changing our personal feelings as women, as we have already made strides towards social and gender equality. We have the power, women just need to recognize and employ the skills. Works Cited Krebs, Christopher P., Christine H. Lindquist, Tara D. Warner, Bonnie S. Fisher, and Sandra L. Martin. “College Women's Experiences with Physically Forced, Alcohol- or Other Drug-Incited, and Drug-Facilitated Sexual Assault Before and After College Entry.” Journal of American College Health 57.6 (2009): 639-49. Print.Shaw, Susan M. and Janet Lee. Women's voices, feminist visions: classic and contemporary readings. 4th ed. New York: McGraw-Hill, 2012. Print.