Using Social Media Networks to Achieve Business SuccessThe advent of the Internet and its continued rise to ubiquity has led to the creation of another medium - social sites online networks. Internet-based social networking services are typically platforms that help build social networks or relationships between people who share interests, connections, hobbies, or backgrounds. Each user, depending on the capabilities and capacity of a particular social network, could share messages, ideas, images and even interests with users they are connected with. Social networking sites bring numerous benefits to those who use them. Individuals, however, are not the only ones who could benefit from web-based social networking. Businesses have also found it very beneficial to jump on the bandwagon and start indulging in online social networking. Through social networks, companies can also share and transmit messages, especially marketing ones, to target consumers. Global companies are now flocking to social networking sites like Facebook, Google+, Tumblr and Twitter, mainly due to their globalization....