Section 3: Business Analysis of SearsSears, which later changed its name to Sears Holding after a merger with Kmart, is a department store. A department store is a retailer offering a complex and broad range of products that may appear in smaller specialty stores operated and organized by a single company. Sears products range from tools and appliances to clothing and jewelry, among other various products and services. The convenience of being able to purchase such an assortment of merchandise paired at assorted price points adds to the high levels of customer service built into Sears Holdings. Section 3: Sears Holding and Its Other Brands Sears is just one part of a much larger company, which is Sears Holding, a partnership of Sears and Kmart. Sears Holding Corporation is a leader in the retail sale of home appliances along with other products such as lawn and garden, fitness equipment, tools, and automotive repair and maintenance. Some of the major proprietary brands include Craftsman, Kenmore, and DieHard. The clothing brands involved include renowned labels such as Joe Boxer, Land's End, Kardashian Kollection, Jaclyn Smith and Sofia by Sofia Vergara. Country Living Home Collection is also a brand included in Sears Holding. This company is the nation's largest provider of appliances and services with more than 14 million service and installation calls per year. This service is the most important and substantial part of the company and generates the majority of its revenues. Section 3: Sears' Most Profitable Brands Sears Holdings is a struggling discount retailer and is breaking away from other stores to strengthen its financial position. Nearly a dozen Sears and Kmart stores have been sold in the past year and... medium-quality paper... and was published by the Human Rights Campaign. Revenues grew and the company also showed stronger financial performance. Over 280,000 employees. Subsidiaries include Sears, Roebuck and Co., Kmart, KCD IP, Shop Your Way and MetaScale, among others. SHLD has its own line of flagship brands. The main concern is the closure of numerous stores due to poor performance. Sears Holdings is the target of a campaign called Industrial Workers of the World to get the company to stop advertising through Havas' MPG. Disposable income increases customers. Access to the international market, in particular to emerging economies. The acquisition of smaller retail chains. Customer-focused services and advertising increase visibility. Financial problems are becoming considerable. Operational control is becoming more difficult. Competition is increasing and so are economic changes.