In the most cited and discussed model of presidential power, Richard Neustadt states that the president's power lies in the power to persuade. According to Neustadt, the key to presidential success and influence is persuasion. While some may view the president as a powerful authority figure, the checks and balances established by the founders make the president's persuasion skills crucial. The president's accumulation of personal power can compensate for his lack of institutional power. The president must serve as a “lubricant” for other sectors of government to preserve order and get business done. Neustadt highlights the president's ability to create strong personal relationships and his charisma, indicating that these characteristics influence the president's ability to persuade. According to Neustadt, a successful president persuades the public, Congress, and foreign powers to align their motives and opinions with him. Two presidents who confirm this statement are Franklin Delano Roosevelt and Woodrow Wilson. Among the two presidents who do not confirm this statement, Neustadt cites George W. Bush and Richard Nixon. Teddy Roosevelt was a pioneer for 20th century presidents, who embraced a wave of popular reforms that evolved into the Progressive movement (Presidents). His task was to use the mass circulation of newsprint and magazines to convince the public to also embrace reform. In this sense, he was one of the first presidents to chart a path of true persuasion within the executive office, as his predecessors did not have the tools and technology to reach the public in this way. It is said that Theodore Roosevelt won the hearts of the people through his extraordinary magnetism, his physical process... at the center of the card. Works Cited Edwards, George C. "Chapter 2 Neustadt's Power Approach to the Presidency." Presidential power: Forging the presidency for the twenty-first century. Ed. Robert Y. Shapiro, Martha Joynt Kumar and Lawrence R. Jacobs. New York: Columbia University Press, 2000. 9-15. Questiona. Network. March 25, 2010.Hargrove, Erwin C. The Power of the Modern Presidency. 1st ed. Philadelphia: Temple University Press, 1974. Questiona. Network. March 25, 2010.Hargrove, Erwin C. Presidential Leadership: Personality and Political Style. New York: Macmillan, 1966. Questiona. Network. March 25, 2010. “Presidential Approval Ratings 1945 to 2008.” The Wall Street Journal. Network. 25 March 2010. "Presidents". The White House. Network. March 25. 2010.
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