Barriers to Entry Because the world of professional wrestling does not have many characteristics that are difficult to replicate, the wrestling industry operates with medium to low barriers to entry ("(WWE) Economic Moat", 2014). However, while the barriers to entry may be low, the cost of competing with WWE. In addition to costs, a new professional wrestling company must be able to take on WWE's programming and beat its ratings. They need to be able to stand out and not just be another wrestling show. They must be able to overcome WWE programming to be successful. This is evident in the Monday Night Wars that occurred in the 1990s between McMahon's WWE Company and Ted Turner's WCW Company. As the two companies battled for ratings, WWE was able to offer entertainment so different from what WCW did that WWE ended up purchasing WCW and merging talent into WWE (Callis, n.d.). Is TNA a replacement for WWE? the closest substitute WWE has for its television shows, pay-per-views, live tours, and video games is TNA. TNA has built itself to be very similar to WWE, however, it hasn't been around that long and doesn't have the fan base that WWE has. Television ratings for the week of September 21 to September 26, 2014 show that TNA does not appear to be a replacement for WWE. The September 22, 2014 episode of WWE Monday Night Raw had a cable rating of 2.68 and had 3.89 million viewers. While this was Monday Night Raw's second-to-last drop of the year, it was up slightly from the previous week's 3.83 million viewers. WWE's Smackdown aired on September 26, 20114 and had a cable rating of 1.74 and 2.32 million viewers, a decline from the previous week's 2.63 million viewers. ... halfway through the paper ... they have to scrap the idea and come up with a new one otherwise people won't keep watching. Listening to fans and giving them the products and entertainment they want will help the company stay on top. Conclusion WWE is on track to continue to be the number one sports entertainment company in professional wrestling. As they continue to adapt to new technologies, ideas and products they will have little to worry about from TNA and other small independent companies. Now that the WWE Network is up and running, WWE needs to finish rolling it out to all the planned foreign countries and hopefully by the third quarter they will hit their goal of people signed up and the network will be profitable. WWE will have to be careful when cutting budgets so as not to cut too much and end up hurting themselves by not being able to give fans quality products.