Case Study: Team StrategyThis case study involves an interactive team working for an advertising marketing company on a new advertising campaign for one of the industry's largest clients. agency. The team of Evan, Conner, Alexis, Derek and Judy were chosen by senior management based on their talents, personalities and similar biographical characteristics such as age and tenure at Advert. This group was tasked with creating an innovative advertising campaign to promote a 60-inch plasma television. Thanks to Advert's trust in the team, they were given complete autonomy throughout the entire campaign creation process. During the initial discussion, the team selected an idea for the commercial and took it forward. After presenting the final product to managers and the client, the ad was met with disapproval, ending the working relationship between the ad and the client. There were a number of issues with the advertising campaign that could have been prevented by both senior management and the client. the selected team members. The team's problems became apparent during the first match. The team exhibited ineffective planning, poor communication skills and a lack of structure. During the meeting there were many problems regarding the way the group came up with their idea for the commercial. Conner took the reins early on and presented his personal vision for what the commercial should look like. When Conner took on a controlling and overconfident role, it led to groupthink within the team because other members showed a lack of confidence in speaking out about their opinions and ideas contrary to Conner's. When Conner pressured those who expressed concerns, members like Derek succumbed to that pressure and refrained from expressing views contrary to the group consensus, even though his opinion would have been very valuable given his prior experience with the client. This group conformity inhibits creative brainstorming and decision making, which is very important in the advertising field. The managers also made a mistake by selecting a team that lacked diversity. In an advertising team, it is important to have a team composed of people with different backgrounds so that each of them adds a unique perspective. A homogeneous group lacks this crucial diversity of perspective. Management also provided poor oversight of the project, giving the team too much autonomy and not reviewing the commercial before it was submitted. It shows the customer that the senior members were not concerned and involved with their employees.