Pop music has long been defined by "idols" and superstars who are the object of high levels of adoration from sternly devoted fans, whose love for these superstars often blurs the line between fandom and obsession. This love is mostly based on physical appearance and charm more often than real musical talent, as most of the songs written by these huge superstars are not written by the artists themselves, but by people hired to write for these artists in a way that he will. it's better to connect with a crowd willing to spend their money on these manufactured stars. Therefore, it has become evident that in the world of popular music, image has surpassed talent as a determining factor of success in the industry. Instead of skill and songwriting, good looks and the ability to attract large crowds of impressionable people have become the main factors of fame in music. The first major example of how physical image becomes an important marketing point in the music industry lies in the career of Elvis Aaron Presley. His image was the point of building his reputation, as he represented the first great example of a sex symbol in music. Presley was described as a "sex god", which inspired other artists to emulate him in the future and use sex to sell their music. (Long, “Elvis the Sex God,” Vox Magazine) and various television and music executives described how visually captivating his performances were. Although Presley had undeniable talent, his talent was not the only selling point his handlers used to market him to the public, which was quite a departure from the classical and jazz eras, where musicianship was the main issue in the determine the popularity of musicians. like Beethoven, Louis Armstrong and Duke Ellington. L... in the center of the paper... Rickson, Steve. “No ordinary fad: making sense of the Beatles, whose music was digitally remastered and included in a new video game.” Los Angeles Magazine 1 September 2009: n. page Print.Garber, Marjorie. Vested interests: cross-dressing and cultural anxiety. New York: Routledge, 1997. Print. “Global talent proves there is more than one direction for U.S. success.” Music Week 13 Apr. 2012: n. page EBSCO Music Index. Network. November 12, 2012.Herrera, Monica. “Justin Bieber: Young Money.” Billboard 27 March 2010: n. page EBSCO Music Index. Network. 15 November 2012. Long, April. "Elvis the sex god." Vox August 1997: n. page EBSCO Music Index. Network. November 21, 2012. Rodman, Gilbert B. Elvis after Elvis: The Posthumous Career of a Living Legend. London: Routledge, 1996. Print.Smirke, Richard. "Headed straight up." Scoreboard 1 October 2011: n. page EBSCO Music Index. Network. November 21. 2012.