Marketing Concept 5.0“Putting the right product in the right place, at the right price, at the right time.”The marketing mix is ​​a combination of marketing tools used to satisfy customers and PEL objectives. The “marketing mix” is about how PEL uses price, product, distribution and promotion in the marketplace to sell packaged organic foods.5.1 Market ResearchMarket research is the tool for gathering information used in building the marketing plan. The top management has prepared a questionnaire so that the public knows their choices and tastes, for example: • What is their lifestyle, • Are they aware of organic food, • Are they aware of their health, • How do they perceive our product , • What media do they follow'• What is their income level/spending ability and so on (Refer to the questionnaire in the following appendix) As a business owner, a lot of research should be done before displaying packaged organic food. Furthermore, market research is sometimes expensive and time-consuming for the strategic summit. But top management should also try to secure cost-effective information. The term "cost-effective" means that there is no point in obtaining information at enormous cost when the benefits derived from it are minimal. PEL has developed the following stages while carrying out a market research process:-1st stage: Identification of necessary information 2nd stage: Data collectionFor the purpose of this assignment, data was collected from two sources: primary and secondary sources. Primary Data: Raw information collected including from interviews. Interviews were conducted with the public to find out their tastes and choices. Please refer to Appendix One for the sample questionnaire. Below are the details of the interview Interviewee: Audience (customers, children, etc.) Secondary data: This is mainly desk research and includes forms such as: ● Websites ● Newspapers ● Articles ● Data from CSO ● Facebook Step 3: Collection of primary data Step 4: Interpret the collected data Create a competitive advantage A competitive advantage is essential for PEL. Since PRIDANA is a small business, it may usually not have a profitable financial and liquidity position, for example due to lack of financing and other resources when executing marketing strategies. However, they can gain a competitive advantage through the use of creative, low-cost strategies aimed precisely at their target customers. PEL will focus on:1. Marketing strategies: will be based on the sense of creativity and innovation of healthy packaged ready-to-eat food2. Identify the mass market: Healthy packaged organic foods can be sold at a premium price