Kudler Fine Foods Business StrategyBusinesses are often preoccupied with the day-to-day operations of the organization and lose perspective of the company's goals. Developing a solid strategic plan gives the company direction for the present and future. The Kudler Company should choose a strategy that is compatible with the company's size, mission, and values. Business strategies will need to be flexible to adapt to market changes. Such changes can arise from many different forces such as technology, external and internal factors. The Kudler Company must also develop specific tactics that help achieve its goals. Finally, the company should continuously analyze the market and see how it is progressing. The market analysis would also help the company identify problems and changes that may be necessary. Pursuing a Focus StrategyKudler's is examining a focus strategy by selecting a narrow segment or niche market in an effort to achieve a differentiation strategy, being unique in the industry. This concept is discussed on the Internet page of Kudler's website. It is quoted that Kathy was "passionate about gourmet cooking and frustrated with having to travel all over the city to gather ingredients for a simple meal, Kathy Kudler decided to open her own gourmet food store. Her vision was to create a store that stocked a wide selection of the freshest ingredients and all the tools a gourmet chef could ever want. Kathy was certain that combining the convenience of a one-stop shop with reasonable prices would be the recipe for success (Kudler Fine Foods, 2006)." The key is that Kathy couldn't find an organization that housed the ingredients for gourmet cooking. Using the focus strategy allows Kudler's Company to focus on fine foods and develop customer loyalty with those who share Kathy's culinary desires. Tactics for Implementing the Focus Strategy Some of the tactics that the Kudler Fine Food organization is implementing for its focus strategies include: · Growth Strategy – Kudler's is developing and promoting the website. Customers will be able to view available products, make comments or suggestions and order online. Another growth strategy includes the use of radio, newspaper and television advertising. Another growth strategy would include sponsoring local events, including charitable events.