Marketing is the process by which a product or service is created and is then priced, approved, and distributed to customers. It is a vital strategy implemented for businesses (Internet marketing, 2013). There are different types of marketing, which can be useful from small businesses up to large enterprises. As time goes by, marketing is adapting to new technology that is developed. From traditional marketing came online marketing, which is a more modern way of selling products and services via the Internet. All you need is a computer or laptop open, the Internet turned on, and a browser ready to take a look at new products and services available. They are the two broadest categories of marketing that describe the medium used by companies. Traditional marketing, which has been in use for many years, is now facing competition from online marketing, which has introduced innovative new ways of doing business for companies. (Internet marketing, 2013)But businesses have questions that need answers. What form of marketing should be adopted to acquire more customers? Which strategy will offer better benefits and give better profits? To answer these questions, the advantages and disadvantages are discussed in this document. Traditional marketing, although overtaken by online marketing, has benefits for both consumers and the company. Traditional marketing is already tried and tested because it has been used for many years and buyers are already familiar with it. People feel comfortable purchasing goods offline or in a traditional way because it is not risky and selling products from person to person is an efficient strategy. The buyer and seller may have an efficient way of marketing which is affected...... middle of paper ......ghaei, & Abyari, 2012). Both use the Web to advertise their products. “Many direct marketers have adopted the Web as a new channel for their promotions and catalogs, but have not yet taken full advantage of its full range of interactive marketing capabilities. To take full advantage of the Web's vast marketing opportunities, marketers must integrate e-commerce with other traditional marketing channels to create a true multimedia marketing initiative. Essential to this integration is the application of the same database marketing techniques used to conduct traditional direct marketing campaigns.” (Rowsom, 1998, para. 6) Given the above information, the decision is still up to the person who will make the final decision. Incorporating market research into your marketing plan will help you decide how to best reach your target market.