It doesn't matter what you run, because whether it's a web design studio or a large corporation, your image makes a huge difference. It's what a potential client will see in you, and it's perhaps the most important asset you can have. Many designers are confused about what corporate image has to do with them. Image, however, is important to everyone from CEOs to designers. It could be a hot dog stand, or it could be a Fortune 500 company – either way, the image needs to be addressed sooner or later. In this article we'll tackle company image from head to toe: show some examples of companies that have done it well, explain how this benefits the web design community as a whole, and finally provide steps you can take to improve your company's image agency. What is corporate image? It is important to have a proper understanding of the image. In this case, we use the word image to describe a representation that someone will remember of you or your company. This is a combination of feelings, thoughts, opinions and beliefs that people have about you or your company. Image is for everyone, not just companies: individuals and everyday life are all influenced by image. A customer's impression of you, the perceived value of your company – everyone is influenced by your company's image. Because we are all human, we bring our own biases into how we perceive the images of others. For example, someone might be a great speaker, but if they stand completely still while speaking, it will leave a strange impression. This will affect his image. Every little detail impacts how you or your company is perceived. It all makes a huge difference when it comes to image. This is why companies can afford to hire expensive PR firms: because…half the paper…for clients. Consider separating your social media profiles, creating one for your business and one for your personal profile. For example, one might be your company's Twitter, which answers customer questions and provides information, while another is more personal and/or fun. This way you can separate your target audience for each stream. Conclusion This essay has helped you evaluate your company's image. It presents invaluable resources on maintaining a professional image and how to apply them usefully in your company or business.• Make a great first impression.• Maintain a consistent identity.• Change something, but don't overdo it.• Be correct in your language and in your information.• Establish a corporate identity, not a casual one.• Be meticulous in your presentation.• Separate work and play.• Never use company branding on a personal website.