Strengths of NetflixNetflix provides a subscription-style e-commerce service. Customers just need to sign up and pay $13.95-39.95 per month to borrow up to 2-9 movies at a time with no monthly limits. If customers quickly watch the DVD and send it back, the monthly fee pays for quite a bit of movies. The relatively low monthly fee allows Netflix to compete with Blockbuster and other brick-and-mortar video rental businesses. In the meantime, Netflix could let customers who try the service and are satisfied with it continue to pay the monthly fee. Therefore, Netflix has less problems in forecasting revenue or revenue level.* As an online DVD rental store, Netflix combines the growing home entertainment and Internet markets. Unlike brick-and-mortar video rental businesses, Netflix incurs less overhead because no storefront is needed and fewer employees are hired. Films are sent to customers in a pre-paid envelope within 24 hours of the customer returning the film. Headquartered in San Francisco, Netflix still owns the national market across the World Wide Web. Additionally, customers can easily get the movies they like without leaving home.* Netflix provides customers with unlimited access to the world's largest DVD library, composed of 10,000 films. That's more than 10 times the Blockbuster selection. Netflix's amazing search engine and automatic movie recommendation engine help customers easily find their favorite movies.* Netflix allows customers to enjoy the service without long lines and late fees. Customers can select moves and queue them for rental. Customers can also easily change the queue time. At the same time, customers can keep the movie as long as they want without the hassle of deadlines.* Netflix offers great customer service. Whenever the customer has a problem with a returned movie, broken DVD or missing DVD, Netflex will respond immediately. The customer is not required to pay for broken discs or films lost during the delivery process. The Customer can feel free to provide comments and recommendations about the service.* The Netflix website is impressive and easy to navigate. Customers can master it quickly and benefit greatly from the movie presentation and powerful search engines, recommendation engines and queuing mechanism. If customers return to Netflix after only partially completing sign-up, they don't have to start over.