At one point in the study, the people involved were offered a snack during their respective viewings. The results showed that exposure to food in advertising increases a child's consumption by 45%, most of which is considered unhealthy. Encouraging children to consume so many fatty foods is unethical, as they tend to be quite gullible and unaware of health facts. Therefore, it can implicitly create overweight and unhealthy children with poor eating habits. This can be further explored by pointing out that society pays a high price in terms of the additional medical care these children will eventually need (Rabin). From this perspective, governments tend to regulate the airing of advertisements aimed at children because children are seen as a contributing factor to this problem. To add insult to injury, child-focused campaigns are unethical because they can be environmentally harmful. psychological level. While advertising companies cannot be entirely blamed for clinical problems like depression, they certainly contribute significantly to the development of young minds. Advertising can be harmful to children, as it affects them on a psychological level. On top of that, psychologists now work alongside advertisers, which can be considered unethical, even if they try to claim that they are doing nothing wrong. Children don't necessarily understand why they can't always get what they want, or why other children get what they can't. The Hyundai commercial claims that the best stories begin with the new Hyundai Santa Fe, making viewers believe that no experience comes close to the one created with this new car. In the eyes of a child, not having the desired product – such as the...... middle of paper ......they constantly advocated. While some have given in to reforming their marketing strategies towards children, others have refused to give in to the pressure. While the issue remains controversial, social norms are still changing and companies are forced to stay current. If advertising companies do not adequately comply with corporate social responsibility, the government will be forced to set stringent regulatory standards. While it would be unrealistic to believe that advertising companies will stop targeting commercials at children altogether, it is entirely realistic to expect them to market more responsibly and ethically. Additionally, since many companies have not been very proactive about this issue, it is important that parents and other significant influences work hard to protect children from marketing strategies.