According to this case, dot-coms were very popular in the 90s. Walk-in stores didn't excel, and at this time it seemed like a bad idea to open one that sold stuffed animals. Despite this, Maxine Clark founded Build-A-Bear Workshop in 1996. Unexpectedly, Clark's shop quickly and dramatically excelled, having more supporters than non-supporters. Not only does the company consistently excel in terms of profits, but it is also expanding the availability of its products in the many stores it has opened. The Build-A-Bear Workshop is an organized world where children can create their own stuffed animal just the way they want it. The process involves a total of seven stations where the animal is completely assembled. This process leaves the child with more than just a stuffed animal, it has created a memory that most would not forget. Build-A-Bear is very different from other stuffed animal manufacturers. While the selling point of some may be quality, Build-A-Bear focuses on customization and experience. Another significant difference is that the Build-A-Bear company's sales do not peak during the holiday season; however, it remains constant throughout the year. Product customization is highly appreciated and brings great satisfaction, which in return helps build relationships with customers. Clark has never forgotten what it means to be a customer, which has allowed her to make Build-A-Bear a customer-centric organization. Clark is actively involved in the organization and visits several stores weekly. In this way he has established a relationship with many customers and created a list of friends via email. Although Clark communicates only with a part of his habit...... middle of paper......le for others it could be a pleasure. In any case, he's doing a great job. One addition that can enhance the process of building a bear, making it an even more intense experience, is having a photo album of the child creating a stuffed animal. You can take a photo of your child while they are at each station creating and dressing the animal. Then, once finished, you can take a photo with the child and the bear. They should be able to customize not only the plush toy but also the photo album. They should be able to identify the album cover and the style of the album pages. This will ensure that they will never forget the unique experience of building a bear. The Build-A-Bear workshop can also analyze companies' marketing techniques. Ensuring that the company is making sufficient advertising and promotional tools will help strengthen the company's position.