INTRODUCTIONIn this task the author has broken down the consumer and organizational buyer behavior in marketing analytics concept in detail based on the theory existingThe topic will analyze the concept of consumer and organizational buyer behavior with the help of some examples on the securities industry. Consumer Buying Behavior According to Armstrong and Kotler (2013) consumer buying behavior means that the consumer's purchase transaction for his final good and service for his relatives and personal family is used for the consumption, consumers come together to build the consumer market. Consumers are the ones who eat the final products; goods and services produced by manufacturing and disseminated by a supplier according to Armstrong and Kotler (2013). Consumers around the world vary greatly in age; capital, level of education and preferences, consumers are due in relation to certain products that affect their choice, different types of food and services for their final needs and demands. They buy what they want to buy, according to Jobber (2010). Organizational buyer behavior refers to the purchasing process that the organization uses to purchase raw materials, goods and services to manufacture them to finish goods and services as final products, for its consumers and suppliers in the market. When it comes to purchasing doe raw materials, the final decision must come from the purchasing officials of the organization to make a decision. They will decide what type of products they want to purchase. For example, if an organization wants to purchase a desktop printer from the UK market. There are many factors that they take into consideration. It is very urgent to buy it, for what purpose should they... middle of paper ......stomer it will be necessary for them to spend their earnings to purchase those items. The most interesting way for companies to sell well is to rely on a good marketing expert. According to research conducted by (Mintel 2010), one of the UK's top corporate sales companies, known as Comets, has achieved wonderful sales and its profits have grown steadily since 2003. /04. But they fell by 4.7% in 2008/09. Comets work directly under their plc group. As works cited Armstrong, G. and P. Kotler (2013). Marketing: an introduction, Pearson. worker, D. (2010). Marketing Principles and Practice, McGraw-Hill.Solomon, M.R. (2002). Consumer Behavior: Buying, Having and Being, Prentice Hall http://www.sykronix.com/tsoc/courses/sales/sls_org.htm Doyle, P. and P. Stern (2006). Management and Marketing Strategy, Financial Times/Prentice Hall.UK Comet umbrellawww.comet.co.uk