Technology companies have seen a major surge in the global branding market over the past two decades. Interbrand, a company that researches and analyzes companies based on their value, has shown that over the past year, seven out of ten of the world's top ten companies are technology-based companies. However, no other company has seen greater growth than a company called Apple. Apple is a technology brand known to many around the world for its simplistic design and its adaptable interface. Apple's strength is so predominant in America that over half of the United States owns some sort of Apple product such as IPod, IPad, MacBook, IPhone and so on. Apple has grown a lot from its inception in 1976 to today, where it is estimated to be worth its while. 98 billion dollars by Interbrand which makes it the number one global product brand in the world today. Throughout Apple's history there have been ups and downs, but something about its history has helped it become such a significant part of American culture and see itself grow into a global juggernaut. Apple was founded on April 1, 1976 in Cupertino, California, by its two main creators, Steve Jobs and Steve Wozniak. Apple started out like many well-known companies like Microsoft, but what set them apart was their tendency towards simplicity in design. Apple's focus on simplicity has been their main tagline since their first computer, the Apple I. Now the Apple I first hit the market in July 1976, and while it failed to go mainstream in because of its price, $666.66, it did. become the first computer ever to be completely "assembled" at the time of purchase. The Apple I was a great success in the computer world, but it did not meet the public's attention or influence the popular culture of... middle of paper... and updates in design. Look at Apple's latest release, the IPhone 5S, its biggest updates have been the fingerprint scanner or the latest iMac where they only improve a few specs. Over the years it has been seen that Apple is a company that does not create, but improves other companies' projects. Finally, more recently Apple has been criticized for not wanting to make public its racial composition in government in 2011. Apple refuses to release this information for fear that many will be shocked by how little diversity it employs worldwide. company level. Even then, Apple has already been criticized for years for the lack of women at the corporate level. In 2013, Apple had only 11% women on its board of directors and executive team. Despite all the bad years and criticism that Apple has suffered, it has always found a way to become the top dog again..
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