Question number 1When Terry Semel became President and CEO of Yahoo! faced the daunting task of leading Yahoo! through a further restructuring process. Semel was right that another restructuring was needed or Yahoo! Were they fine without the renovation? Yahoo! it started as a small website in the mid-1990s, geared towards tracking the favorite sites visited by users, and quickly grew into a widely used and very popular web browsing tool, as well as a media phenomenon. With the initial "business plan modeled after [that of a] broadcast media company" it was inevitable that at some point in the future the structure of Yahoo! should have been modified to better meet the needs of society (Wheelen & Fame pg 13-3). Yahoo!'s first restructuring created a bureaucratic organization that was easily overwhelmed by “overlapping responsibilities” that predictably “slowed decision making” (Wheelen & Hunger pg. 13-6). Despite this setback in the company's structure, Yahoo! has retained an extraordinary assortment of experienced and knowledgeable senior leaders. However, since Yahoo! Lacking a clear and purposeful structure, the company lost some of its vital staff as well as many other employees across the company. Yahoo! began as a company focused on “communications, content, and commerce” and was well known for its capabilities in these areas (Wheelen & Hunger 13-8). However, over the years Yahoo! managed to lose both its focus and its identity, causing its executives to become overwhelmed by the numerous opportunities in the Internet sector. Semel arrived on the scene with a clear idea of ​​what needed to be done to reorient Yahoo! about what would make the company profitable in… middle of paper… forms of online advertising and commissions, as well as “promotions, sponsorships, direct marketing and merchandising” (Wheelen & Hunger p. 13- 3). During the dotcom boom, Yahoo!'s revenues exceeded expectations due to increased advertising for dotcom companies. However, when the dotcoms went out of business, Yahoo! recorded a sharp decline in its revenues. Yahoo!'s revenues continued to decline further as the company failed to adapt to the changing needs of the online advertising market. As its customers' needs changed and executives at Yahoo! to change the company's business model, Yahoo! was unable to further meet the needs of its customers, causing a further decrease in revenue. Works Cited Wheelen, Thomas L. and J. David Hunger. Strategic Management and Business Policy, 13th ed. Upper Saddle River, NJ: Pearson Education, Inc., 2012. Print.