IntroductionSteve Kafka is an American citizen of Czech origin and a franchisor for Chicago Style Pizza. Steve decided to open a franchise in the Czech Republic, where he has family and friends. Steve has visited the Czech Republic several times and speaks the language very fluently. Even though he has a basic knowledge of the Czech Republic, he still anticipates some difficulties in the new Prague location. He knows his decision is not without risk, but he is ready to face the challenge. Steve will have to conduct a great deal of research to be successful. This document will discuss some of the key cultural differences between the United States and the Czech Republic and the risks associated with these differences. This article will also analyze the comparative advantages in the Czech Republic and what, if any, Steve can take advantage of. The use of Greet Hofstede's five-dimensional model of cultural dimensions and how they can be used to help Steve evaluate the environment in the Czech Republic. This article will conclude with an analysis of the cost structure and demand for pizza in Prague . Understanding the Culture of the Czech Republic There are several differences in the cultures of the United States and the Czech Republic. Religion in the Czech Republic has been influenced by 4 decades of communist atheism and therefore adherence is sometimes the result of inheritance rather than an effective faith. (CultureGrams, 2008) In fact, the Czech Republic is the least religious country in Europe. Spending time with family is a top priority for Czechs, so Czechs are less likely to be willing to spend time away from family to gain greater recognition at work. (The Prague Post...... half of document ......ok.net/countryreports/cz/Cz_Franchising_mkt.htmGeert Hofstede™ Cultural Dimensions (2008), ITIM International, retrieved January 25, 2008 from http:/ /www.geert-hofstede.com/hofstede_dimensions.php?culture1=95&culture2=22CultureGrams World Edition (2008) Czech Republic, Retrieved January 25, 2008 from: http://online.culturegrams.com.ezproxy.apollolibrary.com/secure /world/world country_sections.php?contid=5&wmn=Europe&cid=41&cn=Czech_RepublicThe official website of the Czech Republic, (2008), retrieved January 25, 2008 from: http://www.czech.cz/en/economy-scientific-business/investment-consulting/investment-in-the-czech-republic/opportunities-according-to-sectorsAndrea Fennesz-Berka, (2006) The Czech Republic and Slovenia offer opportunities for US Consumer Food Products, retrieved January 25, 2008 from: http://findarticles.com/p/articles/mi_m3723/is_n8_v8/ai_19209849