Kellogg Ethics Kellogg Overview The Kellogg Company shows a serious commitment to ethics. In 2007, they were the #1 ethical food and beverage company in the United States; third in the world.[1] Their role in the food and drink industry has been maintained for over 100 years and they produce their products globally, in 180 countries. They produce food products such as cookies, crackers, cereals, baked goods, and many other commonly consumed snacks. Ethics is an important part of the Kellogg's organization; they firmly believe in social responsibility and maintaining employee satisfaction. They have strong core values ​​as a whole that they convey on their website as K Values™. These values ​​are very important to the company as it aims to ensure customer satisfaction balanced with employee satisfaction, all while providing quality, nutritious food around the world. Setting a High Standard for Ethics IK Values™ practiced throughout the company, from upper management to factory workers, are the playbook for Kellogg's business practices. These core values ​​include integrity, responsibility, passion, humility, simplicity and results. The first value, integrity, refers to a strong commitment to ethics, respect for diversity and speaking positively about colleagues even when they are not present. Accountability puts an end to people deflecting blame. If people are responsible for their actions, results become the primary goal. Passion is one of the values ​​and is practiced by employees who have pride in their brand, as well as a passion for continuous improvement and innovation. Humility is a very important value as it highlights the importance of admitting the fog...... middle of document ......2007), www.ethisphere.com/2007-worlds-most-ethical- companies (accessed 7 April 2008).[2] Stephan Feldman (2007), “Moral Memory: Why and How C h¿Ah'.º6?h kh'.º5? h k5?hªácompany manages tradition”, Journal of Business Ethics, 72(4), 395 - 409.[3] Mike Schminke, Maureen Ambrose, and Donald Neubaum (2005), “The Effect of Leaders' Moral Development on Ethical Climate and Employee Attitudes,” Organizational Behavior and Human Decision Processes, 97, 2: 135-151.[4] Dov Seidman, “You Are How You Eat,” Forbes, June 26, 2007, www.forbes.com/opinions/2007/06/25/seidman-kelloggs-image-oped-cx_ds_0626seidman.html (accessed April 7, 2008). [5] Catherine Holahan, “Is Online Marketing Making Children Obese?” Business Week, May 17, 2007, www.businessweek.com/technology/content/may2007/tc20070517.htm (accessed April 7, 2008).