Change, Challenge and ManagementINTRODUCTIONFew words can strike more fear into an individual's heart than "change". We are creatures of habit and feel safer when we do what we know. But how are the three distinct words: "Change", "Challenge" and "Management" connected? These words are interconnected and interdependent. Effective change management involves the simultaneous alignment of all company resources (physical resources, know-how, technology and people), but with different intensity at organizational, work group and individual levels. Yes, it's a challenge. This is the challenge of the modern enterprise: to be relevant in the context of its dynamic market and to maintain that relevance even in the face of a drastically changing environment and technological base. CHANGE AND MANAGEMENT"Change" as defined by the dictionary has a meaning involves causing them to be different or to undergo alterations or transformations from one state or phase to another. “Management” means managing or directing with some degree of skill or direction; treat with care and exercise executive, administrative and supervisory exercises Change Management direction is a structured approach to transitioning individuals, teams and organizations from a current state to a desired future state. The current definition of Change Management includes both organizational change management processes and individual change management models, which together are used to manage the human side of change. The three dimensions of change are as follows:1. Content-objectives, purpose and goals-WHAT2. Implementation of the process-HOW3. Context-internal and external environment-WHERESuccessful change is the result of the interaction between... middle of paper... and by structuring your efforts accordingly, you can ensure the success of even the most complex changes within your organization .SUPPORTING EXAMPLE-JACK WELCH (GE)-"CHANGE BEFORE YOU HAVE TO"Jack Welch has been with the General Electric Company (GE) since 1960. After acquiring GE with a market capitalization of approximately $12 billion, Jack Welch transformed it into one of the largest and most admired companies in the world, with a market value of approximately $500 billion, when he stepped down as CEO 20 years later in 2000. Although Jack Welch is "the celebrated leader of a global manufacturer often known for Thanks to his technological prowess, he used a very human process to drive change within GE's vast organization Having respect for the individual as a fundamental force in organizational change, Welch created a model of exceptional performance that every business leader can learn from..