Organizational Behavior AnalysisNorman Brinker has become known as an entrepreneur, pioneer, visionary, and mentor in the restaurant industry. It has been operating in the sector for over 40 years. In the 1950s Norman Brinker began his restaurant career as a partner in the Jack-in-the-Box restaurant chain. Here Brinker found a new love for the restaurant business. Norman Brinker was a manager turned leader. As a manager he was involved in his restaurants' planning and budgeting, organization and staffing, as well as controlling and solving problems in the restaurant. As a manager he helped reduce uncertainty and stabilize the organizations in which he was involved. Norman Brinker became a leader when he developed the Steak and Ale restaurant chain, which he later sold to the Pillsbury Corporation and became its vice president. As a leader, Brinker set a direction for the organization, aligned people in that direction through communication, and motivated them to action through empowerment and basic need gratification. Brinker is seen as one of the most influential chain builders in food service history. He believes that winners attract winners. He shows self-confidence and has successfully led several companies in a highly competitive industry where most fail. He surrounds himself with people who believe in themselves and are successful. He feels success is contagious. Brinker has developed a followership at Brinker International of effective followers. Effective followers are the most valuable to a leader and an organization because of the contributions they make. These followers practice self-management and self-responsibility, meaning they can be relied upon, hence protégé Ron McDougall taking the reins as leader when Brinker retired, as well as aligning predecessors of McDougall. They all believe in what Brinker has developed at Brinker International, a culture driven by integrity, teamwork, passion and an unwavering commitment to ensuring that every guest has an excellent dining experience. He has also helped foster an ethical organizational culture where people respect each other and work collaboratively in seeking to provide excellent meals and service. Effective followers are also committed to both the organization and a purpose, principle, or person outside of them. They invest in their expertise and professionalism and focus their energy on achieving maximum impact.