Business Proposal for Sirius Satellite Radio Inc. The following is a proposal for Sirius Satellite Radio to obtain exclusive rights to Division 1 college football. Examine Sirius' current business model and how this new line of programming could be incorporated into the existing model. Sirius Satellite Radio offers an advertising-free, subscription-based satellite radio service in the United States and Canada. Sirius was founded in 1990 as Satellite CD Radio Inc., but, according to Radio Ink, officially changed its name to its current designation in 1999. According to Yahoo Finance, they are listed on the Nasdaq 100 in the services sector and have the designation SIRI. The company is run by CEO Mel Karmazin. The CFO and executive vice president is David J Frear. Jame E Meyer is president of operations and sales. Scott A. Greenstein is the current president of entertainment and sports operations. Finally, Patrick L. Donnelly serves as executive vice president, secretary and general counsel. (Yahoo)According to their website, Sirius' business model is to provide pay radio, analogous to the business model for premium cable television, where music channels are free of advertising. Subscriptions are prepaid, with at least three months purchased at a time, and range in price from $12.95 monthly ($6.99 for each additional handset) to $499.99 for a lifetime subscription. There is a $15 activation fee for each activated radio. According to Yahoo Finance, Sirius offers ad-free music channels that provide a selection of music genres, such as rock, pop, hip-hop, country, dance, jazz, Latin and classical; and sports, news, talk, entertainment, traffic and weather content channels. A...... middle of paper...... exclusive content. Division 1 college football would be excellent exclusive content that could attract many new customers and make existing ones even happier to have Sirius Satellite Radio. Sources Yahoo Finance. Retrieved 02/02/08. http://finance.yahoo.com/q/pr?s=SIRISSirius satellite radio. "Company Overview". Retrieved 02/02/08. http://www.sirius.com/aboutusKnowledge@Warton (February 22, 2006). “Sirius Satellite Radio and Howard Stern go ear to ear with XM.” Retrieved 02/02/08. http://knowledge.wharton.upenn.edu/article.cfm?articleid=1393&CFID=53784779&CFTOKEN=70274173&jsessionid=a8303bc0fa873d673735NASA. “Satellite tracking”. Retrieved 02/02/08. http://science.nasa.gov/programs/pagebuilding/trackmusicsats.aspRadio Ink. "CD radio announces name change." Retrieved 02/02/08. http://www.radioink.com/HeadlineEntry.asp?hid=28066&pt=archive