As consumers in society we are constantly bombarded with messages about what to buy, what to think, how to dress, how to look and how to behave. Every day advertising doesn't just sell us products but it also sells us ideas. These ideas influence how we think about the world and how we make decisions. Every day advertisers make contemplative decisions about what images, text and sounds best represent a product. With this in mind, advertisements around the world present unattainable images that create numerous preconceived notions evident in today's society. For example, when men look at images in advertisements that portray an idea of ​​a woman's beauty, they are unconsciously forced to believe that they are seeing true beauty (Mary 5). This emphasis on true beauty and the expectation created by the consumer “can inhibit eating disorders and compulsive exercise in the future” (Maria 6) and negatively affect a woman's self-esteem and body image. Because of these provocative advertisements seen today, a standard has been created for being an attractive woman. Beyond natural or even attainable for most young women, this standard emotionally and physically confuses women about their bodies. However, through deconstruction, a media's true message can be exposed; showing the values ​​and biases of media creators and uncovering the powerful underlying messages that exploit and create body stereotypes for women. As consumers, we are inundated with inaccurate representations of what advertisers consider an ideal woman. Sony Ericsson, a multinational mobile phone manufacturer, used various techniques to showcase its new product, the C905 Cybershot, a high-quality camera phone. These techniques connote numerous discourses, such as c...... middle of paper... the buyer, that by purchasing said product you will prosper socially, economically, emotionally and/or physically. Advertising is the only attempt to attract the consumer's attention and sell the goods efficiently and effectively. Work citedHirschberg, Stuart and Terry Hirschberg. “The culture of hookup.” Patterns across cultures. Boston: Wadsworth/Cengage Learning, 2014. 53-61. Print.June, Laura. “Sony Ericsson's new ad shows the C905's camera and absolutely nothing else.” Dedicate onself. Np, 2008. Web. 03 December 2013. Palahniuk, Chuck. Fight club. New York: W.W. Norton &, 1996. Print.Slater, Amy, Marika Tiggemann, Bonny Firth, and Kimberley Hawkins. “REALITY CHECK: AN EXPERIMENTAL INVESTIGATION INTO ADDING HOT LABELS TO FASHION MAGAZINE IMAGES ON WOMEN'S MOOD AND BODY DISSATISFACTION.” Guilford Publications, 2012. Print. 03 December. 2013.