Organizational Planning and Development Case StudyNote: This is just a fictional case.RESTO AThe CaseRESTO A's Alabang outlet recorded very low sales, particularly during weekends . The president requested a meeting with the operations manager, branch manager and marketing manager.1. Situation analysis/investigation1.1. Problem DefinitionVery low sales of RESTO A fs Alabang branch, especially during weekends.1.2. Diagnosis of the ProblemCompared to other restaurants, the problem at RESTO A is very unusual. Sales on weekends are generally expected to be higher than production on weekdays.1.3. Identifying ObjectivesThe meeting called by the president aims to address this issue by holding a meeting with the operations manager, branch manager and marketing director to improve sales performance and save the branch from possible closure or bankruptcy.2 . Developing alternatives In developing alternatives, brainstorming is a way/method of doing so, for formulating creative solutions to problems.2.1. The brainstorming processSince the problem has already been defined, i.e. the low performance of REST A, the participants in the brainstorming process must first analyze the possible cause or causes of this problem.Possible causes• ProductThe restaurant offers a limited variety of products . • PriceThe price of their products is less competitive than other restaurants in the area.• PositioningThe company may be located in a less accessible area.• PromotionThere is low awareness of the product.Criteria for selecting possible solutions to the problem The solution must increase the company's sales especially during weekends. The solution must facilitate product awareness and acceptance. The solution must increase the company's share in the market (for Alabang branch). The solution must maximize returns at the lowest cost. The solution must be SMART (Specific, Realistic, Achievable and Time-bound).3. Evaluation of the alternative possible solutions and respective scores based on the indicated criteria (0 – the lowest and 5 – the highest): Solution 1: Closure/interruption of operations If after the feasibility study it is demonstrated that the company would continue to experience low sales results for a very long period. The company already has to close the branch to maximize profit. Score: 1 Despite the fact that this will minimize the company's opportunity losses, the solution is very drastic and very pessimistic. Solution 2: Product Variation The company may come up with variations on current products that will satisfy the taste of customers in the area (Alabang). Examples of these are seasonal offers. Score = 4 This SMART solution will help increase the company's market share if it is able to attract other customers targeted by the variance of their product.
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