1. Introduction1.1 The Software Industry The software industry was launched in the 1950s when computers began to be used for business applications and then quickly began to create a huge demand for people with programming experience (Anon 2007 ). Over the years the industry has gone through a series of changes and innovations, with software products first coming to market in the 1960s, and the development of commercial laptops in the 1980s and 1990s (Wikipedia/ CRM 2008).1.2 Ariel Systems and CSRThe UK-based organization, Ariel Systems, is the market-leading provider of customer relationship management system software. The company is present in over 40 countries around the world and employs 20,000 people. With an annual turnover in excess of £2 billion, the company is very profitable and is in a very healthy financial position (Burns-Nurse 2008). The Ariel Systems Board of Directors now wants to evaluate whether being corporate social responsibility/ethical marketing oriented will move the company forward into the future. Corporate social responsibility involves looking to the good of broader communities, locally and globally, and not just the company's customers. and profitability. Marketing and being socially responsible is about ensuring that organizations handle marketing with the utmost care and responsibility. This has to do with issues such as marketing to children and the company's environmental impact. One way to put it is that the CSR organization should “seek to make a profit, obey the law, be ethical and be a good citizen” (Brassington & Pettitt 2007: 13).2. Internal Analysis 2.1 Functional Areas The main internal functional areas of an organization include finance, human resources, research and development, manufacturing and marketing (Brassington & Pettitt 2007: 19). These departments provide the foundation for an organization to develop and mature. 2.1.1 Finance: The finance area of ​​the organization typically provides the financial plan for the company and monitors whether the goals set by the CEO are financially achievable. These goals can range from expanding the company into other countries through the creation of subsidiaries and affiliates, to whether the company can afford to acquire smaller companies. The finance function also generally sets budgets for other departments at the start of the financial year and insists that other functions stick to them. The finance function wants prices to cover the organization's costs and contribute to its profits (Brassington & Pettitt 2007: 17-18). The financial sector must comply with corporate responsibility and ethical obligations in recording the financial health of the enterprise regarding the financial reports distributed to investors and the public at the end of the fiscal year.