THE MARKETMore than two decades ago, Ely Callaway set out to build a company that would bring more enjoyment and game improvement to golfers of all levels. It achieved much of this goal in 1991, introducing a technological marvel called the Big Bertha Driver. By creating a larger clubhead in the Big Bertha without adding weight, the late founder of the Callaway Golf Company transformed the most feared club into the most loved almost overnight. The driver has become the best-selling club at retail. Many innovations followed. From woods, irons and putters to golf balls and golf accessories, Callaway Golf has consistently used ingenuity, quality construction and technology to craft the best premium products in the industry. Callaway Golf has also become a global company, operating in 107 countries and 29 languages. Through an ongoing commitment to product innovation, Callaway Golf creates products and services designed to make every golfer a better golfer. RESULTS Simply put, Callaway Golf has changed the way the game is played. Golfers around the world have used the company's products to increase enjoyment and improve performance. The best example is the revolutionary Big Bertha line of metal tonewoods. In the BB era – before Bertha – the driving club struck fear into most golfers. It was too difficult for just a few highly skilled players to hit. Then, in 1991, Callaway Golf's ambitious attempt to create an oversized metal driver with greater forgiveness and performance succeeded where other companies' efforts had failed. The original Big Bertha Stainless Steel Driver was born and since then Big Bertha and its progeny, including current products such as the Big Bertha Fusion FT-3 Driver and the...... middle of paper...... designed to make every golfer a better golfer. m The original Big Bertha Driver is named by founder Ely Callaway in honor of the World War I "Big Bertha" cannon, feared and revered for its distance and accuracy. m A distant cousin of golf great BobbyJones, Ely Callaway was an accomplished player who once won the club championship at Georgia's Highland Country Club four years in a row. m Annika Sorenstam used Callaway clubs and golf balls to become the first woman to shoot a 59 in competition, and Phil Mickelson also shot a 59 using the company's equipment. Callaway Golf was awarded 102 patents by the United States Patent and Trademark Office in 2003, marking the first time a golf company received more than 100 patents in a single year. By the end of 2005, the Callaway Golf Foundation will have awarded more than $6 million in grants to charities. 1995.