There are so many forms of propaganda surrounding our daily lives and these negative messages persuade and shape our thoughts of perfection, of who we are and who we should be. The beauty industry and its advertising are a type of propaganda that ultimately shapes the way we think about ourselves. The media is relentless in reminding us every chance they get why women need to be perfect and what we need to achieve that. There is endless pressure on women to have the perfect body and appearance. The beauty industry's goal through advertising is to make women feel like they have to buy beauty products to look and feel like the models on television, in magazines and in commercials. The beauty industry is very successful because, as women, we often feel obligated to buy everything necessary to look “perfect”. In past years the beauty industry has focused solely on the obvious beauty tools such as makeup, hair accessories, lotions, etc. However, we have become more intrigued by even more aspects of the beauty world like undergarments and everything in between. In other words, media propaganda is now more interested in “selling sex” than ever before. An unfortunate but accurate depiction by actress Helen Mirren reads: “Meat sells. People don't want to see images of churches, they want to see naked bodies." Just as Mirren knows this to be true, so does the beauty industry and they have taken it and run with it. Within the beauty industry there are numerous examples of media propaganda that can be investigated, but the television and magazine industry reserves a very specific representation of what women experience on a daily basis through the media. According to the Hollywood Reporter, the... middle of the paper... young, impressionable minds will have been exposed to more than 77,000 advertisements, according to an international study. Last week confirmed the link between images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). Propaganda techniques such as celebrity liking, sex appeal, and endorsement are used constantly in advertisements. Advertisements on television, billboards, magazines and various other types of advertisements are everywhere in America and unfortunately it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day and the beauty industry is getting bigger and bigger. Propaganda has shaped our worldly perception of beauty and will only continue to hurt us and profit from our lack of self-esteem if we let it...