Topic > Chanel and L'Oréal Competition - 1451

Chanel's second direct competitor is L'Oréal, the world's largest manufacturer of high-quality cosmetics, perfumes, and skin and hair care products. Although L'Oreal does not produce perfume, it owns the Lancôme brand which produces Tresor, a perfume that rivals Chanel. In the chart below, we list the brand's share of U.S. women's fragrances by value based on 2002 Tablebase data. The chart shows how Lancôme Tresor, Estee Lauder, and Chanel perfumes relate to each other.Manufacturer's Brand % 1996 % 1997Estee Lauder Pleasures 5.8 5.9Estee Lauder Tommy Girl n/a 5.7Estee Lauder Beautiful 5.1 5.2Unilever Eternity 3.6 3.5Lancome Tresor 2.