Case Study on Starting a Business Many potential entrepreneurs start businesses or invest in businesses without conducting adequate research. This causes the failure of many businesses. I have been investigating a business that I would like to start as an entrepreneur. My analysis of the potential business will cover several important topics. I will research the background of the industry, the trends, how to finance the business and what type of business it will be. I will also look at the organizational structure of the company and the number of employees needed to ensure the success of this business. As I examine the different types of organizational structures my company might use, I will also discuss the management, decision-making criteria, and problem-solving techniques the company will employ. The accounting aspect of the business is the most important part of a successful business. A potential entrepreneur may have a great idea, but without the accounting infrastructure in place a business will not be stable. I will discuss what financial and accounting documents your business may need. Also assets, inventory, depreciation and how I will price my services. The world of elementary textbook publishing is dominated by four major publishers. According to Dirk Smillie, writing for Forbes Magazine, the elementary and secondary textbook industry sells more than $4 billion each year. California alone spends over $500 million a year on textbooks. This industry operates virtually completely under the radar. I found this extremely surprising due to the enormous amount of federal funding that is given to each state each year for the acquisition of