Journalists should express their ideologies and opinions while covering poverty, however, at the same time they should aim to maintain standards of objectivity and impartiality for effective, truthful and accurate reporting.In the news, Objectivity is seen as one of the main values ​​for journalists. The norm of objectivity guides one to separate facts from opinions and focuses on reporting only factual content, resulting in neutral and detached rather than emotional reports (Schudson, 2001). On the other hand, reporting poverty appears to be a more complex and sensitive issue that may often require the journalist to express some of his or her own opinions to provide the reader with a more realistic portrayal of a situation. A suggested approach for journalists reporting on poverty is to focus on their social commitments. As the concept of social responsibility is one of the four theories of the press, it is argued that media freedom must be balanced with social commitments and responsibilities (Siebert, 1956). News should be controlled by community opinions and ethics, while journalists must be free from influence and refrain from violating people's rights. Journalists have a duty to provide readers with well-structured and comprehensively contextualized news, offering a range of different values ​​and points of view. Furthermore, journalists should aim to go beyond entertaining and informing the public and provide in-depth analysis of serious issues (Ward, 2009). Once the problem has been highlighted, public awareness increases and responsible bodies and organizations can be established. Subsequently, the journalist can present a solution to the situation – in which case ... middle of the paper ....... Journalist's manual no. 71, p. 33-38.Sainath, P. (2001). No one is so blind as those who do not want to see. UNESCO Courier, vol. 54(6), p. 44-47. Schudson, M. (2001). The norm of objectivity in American journalism. Journalism, theoretical and critical practice, Vol 2(2), p. 149-170.Refuge England. (2013). Our history. Shelter England: the housing and homelessness charity. Available: http://england.shelter.org.uk/about_us/who_we_are/our_history [Accessed 9 December 2013]Siebert, Fred et al. (1956). Four theories of the press. Urbana: University of Illinois Press.Ward, S. (2009). Journalism ethics for the global citizen. Ethics research: A history of journalism ethics. Available: http://www.journalismethics.info/research_ethics/history.htm [Accessed 6 December 2013]Watson, J. (1998). Communication in the media: An introduction to theory and process. Basingstoke: Macmillan.