Virgin Atlantic Airlines Business StrategyContents1) Introduction to the airline industry 2) Drivers of globalization using the yip model 2.1 Globalization of markets 2.2 Globalization of costs 2.3 Globalization of government policies 2.4 Globalization of Competition 3) Localization - Arguments against Globalization 4) Pestle Analysis 5) Porter's 5 Forces Analysis and their Application to the Air Transport Industry 5.1 Rivalry between Existing Firms 5.2 Threat of Substitution 5.3 Threat of New Entrants 5.4 Customer Power 5.5 Buyer Power 6) Opportunities and Threats of the Airline Industry 7) Internal Analysis of Virgin Airlines: Strengths and Weaknesses 8) Financial Statistics of Virgin Atlantic Airline 9) Strategic Changes of Virgin Atlantic Airline 10) Conclusion 11) Bibliography *1) INTRODUCTION TO THE AIRLINE INDUSTRY http://www.investopedia.com /features/industryhandbook/airline.asp 2) GLOBALIZATION FACTORS USING THE YIP MODEL {draw:frame} 2.1 Market Globalization: 2.2 Globalization of costs: http://adg.stanford.edu/aa241/intro/airlineindustry.html 2.3 Globalization of government policies: http://findarticles.com/p/articles/mi_qa3766/is_200110/ai_n8986735 2.4 Globalization of competition: http:/ /adg.stanford.edu/aa241/intro/airlineindustry.html 3) LOCALIZATION - ARGUMENTS AGAINST GLOBALIZATION Asia is the most regulated market and is dominated by national flag carriers. Domestic rates are strictly regulated, but international rates are less so. The United States, in contrast, has been deregulated since 1978 and is a market-driven industry. Internal traffic is almost completely deregulated (except for specific issues such as security), but international traffic is regulated by binding bilateral agreements www.vocationallearni...... half of the document ......tlantic---Strategic- Memo/ 143561 http://www.virginatlantic.com/en/gb/allaboutus/pressoffice/presskit/index.jsp http://www.m-travel.com/news/2006/06/business_travel.html http:/ /findarticles .com/p/articles/mi_qa3766/is_200110/ai_n8986735 http://findarticles.com/p/articles/mi_qa3766/is_200110/ai_n8986735/pg_2 http://www.virgin-atlantic.com/en/gb/allaboutus /ourstory /history.jsp http://web.ebscohost.com/ehost/pdf?vid=5&hid=21&sid=6829bffb-c97f-4d74-afff-b2827304add8%40sessionmgr3 http://www.virginatlantic.com/en/gb /allaboutus /pressoffice/presskit/index.jsp http://www.bashares.com/phoenix.zhtml?c=69499&p=irol-reportsannual http://news.delta.com/article_display.cfm?article_id=10959 http: // www.datamonitor.com/companies/company/?pid=C00F1CDB-4C6F-4BA5-997B-A82D60E1071C http://news.bbc.co.uk/1/hi/uk/7259004.stm http://www .abcmoney .co.uk/news/272005315.htm