They have tried to engage their customers with different strategies over the years and have adapted and modified their techniques to best meet current customer needs. Nadella believes that having a high level of support will best engage them and they will have a customer for life, and after customers see what they can do with their products and services, they will be their own best marketing tool by telling others about their latest products and how it can help them. With Nadella's restructuring they have changed the way they engage and support their customers. They still keep some systems and strategies in place, but have changed them slightly to try to improve customer relationships by having each division or product line handle how customer service support is handled. There is still a huge core support structure for Microsoft, but now each division or product manager decides what customers will need most and helps structure how customer relationships for the product will work. This has improved the support function to better engage and help customers faster. With the ever-changing technology market, Microsoft believes this strategy helps them better cope with all the new products they offer