Table of ContentsIntroductionMain Report1. Components of product theory2. Prestigious products and comparison2.1 Allian Philippe watch Haute Joallerie Collection2.2 Gucci large handbag 2008-indy3. Prestigious services and comparison3.1 University of Oxford3.2 Montage Laguna Beach Hotel4. Prestige Seeking Consumer Behavior Vigran and Johnson Model6. Theory Implications References Introduction This report is an attempt to demonstrate the applicability of 4 different definitions to 2 products and 2 services. It also provides illustrative explanations on the product and services chosen. Prestige can often be defined as synonymous with specialty and uniqueness. Any prestigious product is perceived by non-segment players as conspicuous, high-value and expensive. These perceived values ​​are often created by marketers. What is prestigious in one situation may not be considered prestige in another. There are different theories, values ​​and motivations for those values ​​that define prestige. The products and services considered for this particular report are as follows1. Haute Joallerie-Watches collection by Alain Philippe2. Gucci 2008-Indy large -Bags3. University of Oxford4. Montage Laguna Beach- hotelThese products and services are introduced and presented with appropriate theories. The theories used in this report are components of product, prestige seeking consumer behavior that supports the argument and presents the reasons why these products and services are considered prestigious. Each product/service is compared with non-prestigious products/services and concluded individually. 1. Product components A product and service can be considered prestigious based on its components. The difference in components plays a role in differentiating a prestigious product from a generic one. There are some components that work together for a product or service to be perceived as prestigious. These components have been presented in the following model. For each product or service the values ​​will be different.Components of a product| ||CENTRAL VALUES |