Asian cultures were educated to work together, while American cultures were educated to be individualistic. This is why Asians are inclined to use collaborative negotiation styles, trying to cooperate and work with their counterparts to find a solution (Ready and Tessema, 2009). In contrast, American cultures tend to use competitive negotiation styles, trying to find a solution independently of the other party (Ready and Tessema, 2009). Furthermore, these two cultures may not have the same expectations regarding the possible outcomes of the negotiation. Their cultural background supports this as Asians are more inclined towards a win-win situation, while Americans would be more inclined towards a win-win approach. That is, Asian cultures seek to find conciliatory and mutually beneficial alternatives, while American cultures may be more interested in personal gains (Ma, 2007). The style of formalizing results also varies between these two cultures. Asian cultures may prefer a written agreement with general points, while Americans are more likely to have a contract with specific details (Ready and Tessema, 2009). The parties involved in the negotiation may perceive these differences with suspicion in the fulfillment of the agreements. Therefore, business styles used by Asian and American cultures that may be considered incompatible could cause further discussions, which could ultimately affect the possibility of reaching an agreement.
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