IntroductionAt some point it becomes necessary for an organization to undergo changes. If embracing change is truly one of the organization's core beliefs, then efforts should be made to make the necessary transition. A strategic planning structure allows the organization to remain focused on plans, but to be flexible and adaptive and, therefore, able to deal with change effectively (Galbraith, et al., 2001, p. 38).” Overview about the organizationMorrison Restaurants, which began operations in the 1920s, is one of the nation's oldest food service companies. Listed on the New York Stock Exchange since the 1920s, the company brings in more than $1.1 billion in annual revenues. Within the Morrison organization there are three divisions: Hospitality Group, Family Dining Group and Specialty Restaurant Division. In April 1982, Ruby Tuesday became part of the specialty restaurant division of Morrison Restaurants (http://rubytuesday.com/story.asp). The specialty restaurant group was then called the Ruby Tuesday Group. The merger provided Morrison with a larger customer base and gave Ruby Tuesday the additional financial support needed to continue with its extraordinary growth. At the time of the transition there were 185 Ruby Tuesday restaurants nationwide. Ruby Tuesday's was originally created in 1972, when Sandy Beall and four of his University of Tennessee fraternity buddies opened the first restaurant near the college campus. Sandy's dream was to create a restaurant that offered great food at a great price in a fun, friendly atmosphere. These values ​​became the company's driving force and part of the reason it merged with Morrison Restaurants. The restaurant is known for always reinventing...... middle of paper ...... e, L. & Roberto, M (2005, Summer). The art of making change initiatives stick: The seeds of effective change must be planted by embedding procedural and behavioral changes into an organization long before the initiative is launched. MIT Sloan Management Review, 46(4), 53-60.Lombardi, D. (1994, June). Strategic planning of restaurant chains. The Cornell Hotel and Restaurant Administration Quarterly, 35(3), 38-40.Oden, H. (1999). Transforming the organization: a socio-technical approach. Westport, CN: Quorum.Ruby Tuesday, Inc. Retrieved May 24, 2006, from http://rubytuesday.com/story.aspWoods, R.H. (1994, June). Strategic Planning: A Look at Ruby Tuesday. The Cornell Hotel and Restaurant Administration Quarterly, 35(3), 41-49. Zimmerman, J. (2004, Spring). Driving organizational change is like climbing a mountain. The Educational Forum, 68, 234-242.